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Over the past 35 years, SIMS – the Region’s largest and longest established automotive event consistently provides the automotive industry with a unique and unrivalled direct marketing opportunity, where exhibitors will be able to launch their new models and showcase their latest products and services to a large audience of over 100,000 potential customers.

SIMS is a one-stop-shop with the latest car models and best accessory supplies on display complemented by major banks participating to help finance purchases. SIMS blends together perfectly the wants of consumers and the marketing needs of the automotive industry to create a talk of the town extravaganza catering for everyone with both the luxurious and the affordable on offer.

SIMS’s unique themed zones offer professionals, businessmen, enthusiasts and consumers a relaxed and enjoyable experience as well as enabling them to find exactly what they are looking for.

The outdoor areas are customarily transformed into a huge mart for commercial vehicles providing a singular platform for the Kingdom’s transport and logistics industry.

Adding to its unmatched popularity, specifically devised features and themed attractions are introduced every year creating a second to none festival atmosphere for all members of the family.